This week we share the Nina’s life story, someone passionate about people and art who found in the language of the clown a tool for developing human relations.
Born in São Paulo, daughter of an agriculturist and a social worker, Nina had lived much of her childhood in Paraná state: “I was a child who played all you had to play. I grew up safely and with time to do much, I did dance classes, piano and even typing. “
For nearly 11 years, I was in love with ballet and dreamed of becoming a professional ballerina: “I started doing ballet classes when I was 3 years old and made up to 17 years old but had never have the courage to make this a career: I used to think I could not live from dance and hadn’t the ideal body size for ballerina. “
Her ease with languages, rich taste for travel and cultural knowledge, made her decide she would be a diplomat, but after living outside the country, she gave up: “When I was 17 years old I went to do an exchange in Denmark and had a deep depression. It was a very difficult experience for me. I gave up from Diplomacy and decided I would be a journalist. “
Back in Brazil, Nina moved to São Paulo to prep school and entrance exams. Convinced that she would be a journalist, she ended up by applying to advertising school: “I had decided I would be a journalist, I ended up applying for advertising. I do not have much explanation for it, maybe the fact that I wanted to make cinema but did not dare. “
As soon she started college, she felt in love with the theme, started an internship and began her successful career of 14 years in advertising: “With three months of college I had gotten an internship. Shortly after I met the planning area, I felt in love with that and had an early career, with 26 years old I become the Planning Director of an agency. “
With time, she started increasingly questioning her role as advertising, decided to resign and take a sabbatical: “My questions about being advertising were getting more intense. I resigned, I decided doing a sabbatical and stay dancing flamenco in Spain for six months.”
Back to Brazil and with the need to earn money, Nina returned to the advertising world: “I knew I no longer wanted to work with advertising, but it was the only option at the time. I joined as a Planning Director of an agency and was soon promoted to Managing Director, when in 2004 I received an invitation to assume the Presidency. “
Strengthened by the findings that she had in a course, she denied the invitation and quit the agency: “In 2004 I took a course focused on helping people who were not happy with their work and I realized that I had a lot of cool features for add to the world. This brought me the strength to quit. For those who asked, I said I would do cool projects with cool people. “
The desire to Nina soon became reality and she was being invited to many interesting projects: “We have a nice project on sustainability and I ended up becoming a consultant in this area. However, gradually I realized that the problems were very similar to those I confronted in advertising and began questioning what I could do about it. “
Since 2003, she was making clown classes as a hobby and was gradually realizing that this could be her new profession: “The clown classes were my outlet, I began to realize that everyone could experience what this was . I decided I wanted to become a professional clown. I spent a year devoting 50% of my time doing courses to graduate as a clown and 50% freelancers doing advertising and sustainability projects in order to pay my bills.”
Gradually, Nina was getting her early work as a clown, met her partner Monica and together created POP (Palhaças a Serviço das Pessoas -Clowns In Service of People), a consultancy focused on using the clown language to strengthen human relationships.
Since then, POP had grown and structured. The journey was not easy, there were many ups and downs and at times Nina even thought to give up. But her will, determination, hard work and the fact of believing in something bigger, made she follow firm and strong in her journey.
How about you? Are you following your journey?
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